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Flavor Strategy Web Form

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Market Information

Name(Required)

Product Information

Select all TABASCO® Brand products currently in distribution in your country.(Required)

Distribution Percentages

Input distribution percentages for all products in the retail sector of your country.
Distribution Percentage
Please enter a number from 1 to 100.
Distribution Percentage
Please enter a number from 1 to 100.
Distribution Percentage
Please enter a number from 1 to 100.
Distribution Percentage
Please enter a number from 1 to 100.
Distribution Percentage
Please enter a number from 1 to 100.
Distribution Percentage
Please enter a number from 1 to 100.
Distribution Percentage
Please enter a number from 1 to 100.
Distribution Percentage
Please enter a number from 1 to 100.
Distribution Percentage
Please enter a number from 1 to 100.
Distribution Percentage
Please enter a number from 1 to 100.
Distribution Percentage
Please enter a number from 1 to 100.
Distribution Percentage
Please enter a number from 1 to 100.

Velocity Objectives

Based on the velocities of these products in your country, select what your objective will be for each product over the next 12 months.
  • Substantially Improve Velocity (current velocity makes this product at risk of being delisted)
  • Somewhat Improve Velocity (current velocity is trending downward, lower than preferred, but is not currently at risk of being delisted)
  • Defend Velocity (current velocity is stable, but a decline is expected because of a competitor in country)
  • Maintain Velocity (current velocity is stable and is expected to remain consistent)
Velocity Objective - Select an option.
Velocity Objective - Select an option.
Velocity Objective - Select an option.
Velocity Objective - Select an option.
Velocity Objective - Select an option.
Velocity Objective - Select an option.
Velocity Objective - Select an option.
Velocity Objective - Select an option.
Velocity Objective - Select an option.
Velocity Objective - Select an option.
Velocity Objective - Select an option.
Velocity Objective - Select an option.

New Product Information

A new product is defined as one introduced into the retail sector of your country that requires consumer education. A new product is not the introduction of existing products in new size formats (i.e. 150ml Chipotle when your country already offers 60ml).
Did your country previously launch a new product in the last 24 months?(Required)
Select the 1-2 products previously launched in the last 24 months that are your highest priorities.(Required)
Select a timeframe
Select a timeframe
Select a timeframe
Select a timeframe
Select a timeframe
Select a timeframe
Select a timeframe
Select a timeframe
Select a timeframe
Select a timeframe
Select a timeframe
Select a timeframe
Is your country launching a new product in the next 12 months?(Required)
Select the 1 product you're launching in the next 12 months that will be your highest priority.(Required)

Host Food Information

Select 1 product most associated with each of these host foods.

Cleria Information

Please use your most up-to-date Cleria data here. If you do not have Cleria information for your country, leave this section blank.

Brand Awareness

Please enter a number from 0 to 100.

Consideration Barriers

Select which of these consideration barriers rank higher than 15% in your country.

Purchase Barriers

Select which of these purchase barriers rank higher than 15% in your country.

Brand Perception Descriptors

Do any of the following brand perception descriptors rank lower than 30% in your country?
Do any of the following brand perception descriptors rank higher than 20% in your country?
Do any of the following brand perception descriptors rank lower than 30% in your country?
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