Flavor Strategy Web Form

What is TABASCO® Brand’s Flavor Strategy?

The Flavor Strategy is a communications tool that uses market data to guide resource allocation for TABASCO® flavors and new product launches. It includes the Flavor Strategy Toolkit and this Flavor Strategy Web Form. 

What is the Flavor Strategy Web Form?

This Web Form collects market-specific data and calculates percentage-based guidance for each TABASCO® product to help allocate your communications budget. 

Is the Flavor Strategy and the results of the Flavor Strategy Web Form meant to inform my market’s business strategy?

This is a communications strategy, NOT a business strategy. It is directional and provides guidance in prioritizing marketing investments. If it does not align with your business objectives, it’s at your discretion to adjust your market strategies. 

If your market has a highly limited budget, this Form may not be an ideal tool for you, but the Flavor Strategy Toolkit and the best practices can still guide your communications. 

When/how often should I fill out the Flavor Strategy Web Form?

The Flavor Strategy and the accompanying Web Form should be used annually, prior to the next year’s planning cycle.

What should I do BEFORE I complete the Flavor Strategy Web Form?

  • Review the Flavor Strategy Toolkit.
  • Gather all your market data.
    • Market Cluster Type
    • Top 2 Host Foods
    • List of flavors currently in retail distribution
      • Distribution percentages of those flavors
      • Velocity of those flavors (in units or currency)
    • List of new products launched in the last 24 months
    • List of new products launching in the next 12 months
    • Cleria Data*
      • Brand Awareness percentage
      • Consideration Barriers and percentages
      • Purchase Barries and percentages
      • Brand Perception Descriptors and percentages

*If you do not have Cleria information for your market, you may leave these sections of the form blank and complete only the required sections.

What can I expect AFTER filling out the Form?

The Web Form will display your focus flavors with assigned resource percentages on-screen. Additional resources and tools will be linked at the bottom of the results page that may be helpful. Your focus flavor results will be emailed to the address you provided.

Who should I contact if I have questions or issues when filling out the Form or reviewing the Flavor Strategy?

You should reach out to your Avery Island partner with any questions or issues.

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